Culturally rooted branding for a contemporary Polynesian-inspired cocktail bar.

Wheke

Client

Wheke

Type

Brand strategy & concept development

Year

2024

Wheke is a cocktail bar concept that reimagines tiki culture with a respectful, contemporary approach, avoiding stereotypes and cultural appropriation.

Inspired by the Māori legend
of Te Wheke-a-Muturangi,
the brand focuses on unity,
connection, and authenticity.

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